Designed by Apple in California
本文为 Apple – Designed by Apple in California 视频中的旁白部分。
Jony Ive：
我们是一个小型设计团队，我们一起工作了大概20到25年。我们在工作中学到的一件事就是聆听的重要性，因为我们都知道，好的想法说出来的时候总是很安静的。想法非常脆弱，你无法预知想法何时会产生，会产生多少。多年来，我们逐渐创造出一个可以提高好想法产率的团队环境，当好想法产生后还能继续培养发展它。
这个工作室更像是一个制造车间。我们设计实体产品，制作大量的模型和样品。设计和生产分不开。你看到的每个成品，对应生产它的器械、工序都需要设计和验证。我们非常努力地创建出了一个能满足各方面需求的工作室。我们团队的一个特性就是好奇，不停地问问题。我们躬身埋头工作，无视那些浅尝辄止的论调。
这本书捕捉到了团队工作中那些难以置信的变化过程，那些震惊的革新。当你知道一个产品是怎么被设计制造出来的时候，你会更了解它的本质。在这本书讲述了的许多故事中，你能看到我们在不断地演进，不断地学习。
当然作为设计师，你必须要置身于未来。这并不意味着过去不再重要，只是我们的工作还在继续。
Jony Ive:
We're a small design team. We've worked together for 20, 25 years. One of the things that we've learned is the importance of listening, because, as we all know, the very best ideas can very often come 7 from the quietest voice. Ideas are extremely fragile. Ideas are not predictable in terms of when you'll have them and how many you're going to have. And so over the years, we've really created a team and an environment that I think really increases the probability of good ideas, and when they actually arrive, I think nurtures them.
The design studio really is a workshop. We design three-dimensional objects, and we make lots and lots of models and prototypes. Designing and making really should be inseparable. For every finished product that you see, tools had to be designed, process had to be created and experimented with. We've worked very hard to create a singular studio that has all of these different facets. The hallmark of the group has been to be inquisitive and ask an awful lot of questions. We have really made it a practice to just have our heads down and work and ignore, in some senses, all the reasons why something shouldn't be possible.
This book captures a point in time of incredible transitions and quite shocking change. You understand the nature of an object so much more when you understand how it came to be. The book tells dozens and dozens of stories. You see momentum; you see learning.
Of course, as designers, you live in the future. It's not that we are not interested in the work we've done before; it's just we are so consumed by what we haven't done yet.